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Delivering our product pipeline for patients

Cancer: This time it’s personal

Cancer touches all our lives. It’s a leading cause of death worldwide, one that killed 7.6 million people last year alone, according to the World Health Organization (WHO). At GSK, we’re attacking the disease on several fronts.

 

cancer cell sketch

The race
Cancer is a generic term for a range of diseases caused by normal cells changing to grow in an uncontrolled way. This uncontrolled growth can cause a lump called a tumour to develop.

How much heartache lies behind such a simple, bald statement? The truth is that cancer doesn’t just kill. It can disable the patient and cause untold misery for the friends and family of the patient too. And it touches the lives of everybody on our planet at some point.

Breast cancer is the most common cancer among women. According to the WHO, there are more than 500,000 related deaths each year. The cancer develops in the milk-producing glands in the breast or in the passages or ducts that deliver milk to the nipple. Some breast cancers spread to other parts of the body.

Cervical cancer kills more than 250,000 women each year (source: WHO) and disproportionately affects the poorest because they are seldom screened. Cervical cancer is caused by the human papillomavirus (HPV), pictured above, a sexually-transmitted virus to which almost every woman will be exposed during her lifetime.

 

cancer cell sketch

The response
2006 was a remarkable year for our oncology team. During the year, we had five potential cancer medicines running in parallel in phase III trials and over 50 per cent of the company’s work with regulatory bodies concerned cancer and supportive care projects.

In addition to the landmarks we passed with Tykerb for breast cancer and Cervarix for cervical cancer, which are featured below, our cancer portfolio has progressed on a number of important fronts.

HuMax–CD20 is in phase III trials for the treatment of leukaemia and non-Hodgkin’s lymphoma and in phase II for rheumatoid arthritis.

Pazopanib blocks the development of new blood vessels that feed tumour growth and entered phase III trials this year as a treatment for renal cancer.

We also anticipate success with two supportive care products, which improve treatment but do not themselves fight cancer. Promacta (eltrombopag) is a developmental oral medicine that improves the growth of blood platelets, which will help reduce bleeding in patients receiving chemotherapy or suffering from Hepatitis C so they can continue treatment. Casopitant aims to reduce chemotherapy-induced nausea and vomiting and therefore allow patients to continue a course of chemotherapy that may otherwise be curtailed.

Our pipeline: from filling to flowing

Our approach to R&D is focused on letting innovation thrive and is delivering new breakthrough treatments for patients

“Effective R&D is all about being consistently excellent at all stages of the process,” says Moncef Slaoui, Chairman of R&D and the man who succeeded Tachi Yamada in June 2006. “We’ve been good – in fact very good – at filling our R&D pipeline in recent years, transforming the pipeline into one of the most powerful in the industry. But now we are focused on flowing products through that pipeline to patients.”

We now have 31 major product opportunities in phase III development or registration, comprising 13 new chemical entities (NCEs), 6 new vaccines and 12 product line extensions (PLEs).

Major NCEs and vaccines in phase III development:

  • ambrisentan – for pulmonary arterial hypertension
  • Lymphostat-B* – for lupus
  • casopitant* – for post-operative and chemotherapy-induced vomiting and nausea
  • pazopanib* – for prevention of tumour growth
  • mepolizumab – for hypereosinophilic syndrome
  • Promacta* – for patients with low platelet count
  • New generation flu vaccine*
  • Globorix – a new combination paediatric vaccine against diphtheria, tetanus, pertussis, hepatitis B, Hib, and meningitis A and C
  • New meningitis vaccine against meningitis C and Y, and Hib*
  • Synflorix – vaccine to provide protection against meningitis, pneumonia and otitis

Major NCEs and vaccines filed:

  • Allermist/Avamys – for allergic rhinitis; US approval expected in first half of 2007
  • Altabax/Altargo – for skin infections; approval expected in 2007
  • Entereg – post-operative ileus; approval expected in 2007
  • Tykerb – breast cancer; US and first European approval expected in first half of 2007
  • Cervarix – vaccine to prevent cervical cancer; European and International launches expected in second half of 2007
  • H5N1 pandemic vaccine*

(*entered late-stage development in the last 12 months)

“While 2006 was a year of considerable achievement, there were also some setbacks. R&D can be a risky business and we saw Redona, our diabetes drug, and brecanavir, a potential medicine for HIV/AIDS, both fall by the wayside. Setbacks like these go with the territory and are part of life at a pharmaceutical company.

“To offset this, we’ll continue to exploit our ability to reload the pipeline. When we fill the pipeline with more new compounds at one end, we dramatically increase the probability that more new medicines will be delivered from the other.

“In addition, in the last few months, we have in-licensed three assets in late-stage development, which will complement our existing pipeline:

Late-stage assets in-licensed:

  • HuMax-CD20* – for the treatment of leukaemia, non-Hodgkin’s lymphoma and rheumatoid arthritis
  • gepirone ER* – for major depressive disorder
  • XP13512* – for restless legs syndrome and treatment of neuropathic pain

Restructuring for tomorrow

“We need to work with the world’s best talent and globalise the R&D function. Having established a centre in Croatia in 2006, our next step will be to open a new research centre in China. We expect to announce further details on this during 2007,” says Moncef.

GSK led the industry with its creation of Centres of Excellence for Drug Discovery (CEDDs), which allow us to focus skills and resources on particular disease areas to speed up the drug discovery process. In 2007, we plan to open new CEDDs for both inflammation and infectious diseases. Also, with the acquisition of Domantis in December, we have strengthened our Biopharmaceuticals CEDD which investigates large molecules like monoclonal antibodies.

“Our Centre of Excellence for External Drug Discovery (CEEDD) has also continued to build entrepreneurial partnerships with world-class biotechnology companies, including EPIX Pharmaceuticals, Galapagos, Pharmacopeia and ChemoCentryx during 2006. The CEEDD’s goal is to supplement the GSK pipeline with assets developed through external alliances.

“In 2007, GSK’s new clinical imaging centre at Hammersmith hospital in London will be fully operational,” adds Moncef. “We have invested £46 million in the Centre. It is an exciting collaboration with Imperial College and evidence of our continuing commitment to experimental medicine. Research will focus on cancer, stroke, neurological diseases such as Parkinson’s and multiple sclerosis, and psychiatric diseases.

“Given everything we are working on, I am optimistic about the future."

Delivering hope to cancer patients

“2006 was a great year,” says Paolo Paoletti, Senior Vice President of our Oncology Medicine Development Centre. “Several promising new medicines for cancer are in late stage clinical trials and during the year we enrolled over 4,000 patients in trials, an increase of 185 per cent compared to 2004 and an indication of the strength of our cancer treatment pipeline.” The filing of Tykerb, our treatment for advanced breast cancer, was a landmark and is likely to be followed by a succession of other cancer-related products (see above).

Tykerb can improve the quality of life for patients, giving them the treatment they need at home with a simple, orally-taken tablet, whereas alternative treatments have to be injected or infused at a clinic. Not only is this more convenient for the patient, it also ties up fewer resources for the health provider.

Because Tykerb is a small-molecule medicine, it is tiny enough to move through the cancer cell membrane and stick to the damaging HER2 protein. Tykerb stops the cell from dividing and the cancer cell therefore dies.

“The independent data monitor asked us to stop one of our pivotal phase III Tykerb trials early, such was the evidence of its efficacy,” adds Paolo. “We filed for approval in the US in September and in Europe the following month.”

We have applied for an initial indication for Tykerb for treatment of advanced or metastatic HER2 positive breast cancer, in combination with capecitabine, in women whose breast cancer has progressed on other therapies. We expect further indications to follow as results from ongoing phase III trials emerge.

“The independent data monitor asked us to stop one of our pivotal Tykerb trials early, such was the evidence of its efficacy”

Cervical cancer is the second most common cancer in women worldwide, with almost 500,000 new cases each year. It is caused by the human papillomavirus (HPV), a sexually transmitted virus, and all sexually active women are potentially at risk. Screening can detect the early signs of cervical cell abnormalities, allowing early and prompt treatment. Without a significant improvement in prevention of cervical cancer, it is estimated there will be a million new cases a year by 2050 (source: International Agency for Research on Cancer).

Clinical trials carried out in 2006 suggest that Cervarix, our vaccine to prevent HPV, is highly effective and well-tolerated in women aged 10-55. In a recently published study, Cervarix offered up to 100 per cent protection against the two most common cancer-causing HPV types.

Cervarix was filed in Europe and many of our International markets during 2006 and preparations are currently underway to file in the US,” says Philippe Monteyne, VP Global Vaccine Development. “The indications are that Cervarix could work for a wide age range and for a long period of time, with immune response time already stretching to more than four years.”

Growing our vaccines pipeline

Philippe Monteyne believes that ours is the richest vaccine pipeline in the industry. “We’re very proud of both the number of potential products and the fact that they are in all stages,” he says.

“The indications are that Cervarix could work for a wide age range and for a long period of time”

Currently in phase III development, Synflorix is designed as a dual pathogen vaccine developed to prevent meningitis, pneumonia and otitis. 2007 will be an important year for Synflorix and we expect that further progress with clinical studies will lead to filing for approval in Europe by the end of the year. We also have an extensive portfolio of meningitis vaccines currently in clinical development.

“We have a therapeutic vaccine for lung cancer, MAGE-A3, moving into phase III trials and our malaria vaccine continues to make good progress,” adds Philippe. “Towards the end of the year we also received data demonstrating that our new generation seasonal flu vaccine generated greater immune responses for those over 65, compared to a traditional seasonal flu vaccine.”

In addition, we will be filing Rotarix, the only two dose oral vaccine giving protection against severe rotavirus diarrhoea, for approval in the US during the first half of 2007. Rotarix is now registered in 78 countries worldwide and generated initial sales of £44 million in 2006.

Rising to the challenge of a flu pandemic

“An influenza pandemic isn’t inevitable, but experts remain deeply concerned about the likelihood of an outbreak,” says David Stout, President, Pharmaceutical Operations. "Where and when it will strike is the cause of debate. What is not open to question is the fact that GSK is developing a twin response to counter the threat of H5N1.”

Firstly, we have invested £100 million to increase production capacity for Relenza, our antiviral flu treatment, and the 10 millionth pack produced in 2006 left the production line in December. This performance is 20 times the original capacity of our manufacturing sites.

“GSK is developing a twin response to counter the threat of H5N1”

Secondly, the prospects for our H5N1 vaccine are excellent. Our proprietary adjuvant system allows us to produce an effective vaccine at much lower dosage levels than was at first thought possible. This means we can increase production approximately 10-fold so that more people worldwide can be inoculated against H5N1.

“Our H5N1 pandemic vaccine was filed in January 2007 and has already been pre-sold in some countries,” says David. “Switzerland, for example, has ordered 8 million doses for pre-pandemic use, one for each member of its population, and has also reserved capacity for 8 million doses in the event of an actual pandemic.”

Greater innovation for consumers

We are increasing the value of our pipeline of new Consumer Healthcare products by focusing on greater innovation. “We are looking for innovation wherever we can find it, inside or outside the company – something we call Open Innovation,” says Ken James, our head of R&D for Consumer Healthcare. “We have also increased alignment between R&D and our global brand teams so we understand consumers’ needs better and can deliver more innovative products that meet those needs.”

We expect to launch 10 new products in 2007, including alli, the first FDA-approved OTC weight-loss treatment in the US, Aquafresh White Trays to whiten teeth, Sensodyne Pronamel, the first toothpaste designed to protect teeth from acid erosion, and an extension to our range of Commit lozenges that help people stop smoking.

Photo - Sue Perlo
Offering hope

Sue Perlo participated in clinical trials of Tykerb, our treatment for advanced breast cancer, during 2005. She is 60 years old and lives in Houston, Texas.

“I was diagnosed with breast cancer in April of 2005, during a follow-up ultrasound about a month after a suspicious mammogram.

“My tumours grew aggressively over the next few weeks, and then I turned to my doctor and asked, ‘OK, what do we do now?’ After originally feeling scared and unsure, I calmed down and added breast cancer to the list of things that I have and will conquer.

“Then I became a participant in the Tykerb clinical trial. My experience taking Tykerb was nothing like I had anticipated cancer treatment to be, because I could do it at home. I was pretty much able to go about my daily routine. I didn’t have to sit in the infusion laboratory, hooked up to a machine for a few hours a week, like we have to with intravenous chemo treatments. After my clinical trial therapy, my tumours shrank and that gave me added strength to be even more positive about my future.”

Photo - Emmanuel Hanon
Countering a pandemic

Emmanuel Hanon is Vice President of our influenza vaccine franchise at GSK Biologicals. Based at Rixensart in Belgium, he leads the team responsible for developing our H5N1 ‘bird flu’ vaccine.

“Statistically, the world sees a flu pandemic every 30 years. But the H5N1 strain of the virus which is escalating in the bird population globally is potentially one of the most deadly we’ve ever experienced. It has the capability to jump from birds to humans.

“Since the late 1990s, GSK has been working to develop a vaccine capable of fighting a flu pandemic. The process picked up speed in 2005 and in the space of just 18 months we achieved something unique in our industry – we actually developed an effective vaccine from start to finish. Usually this would take 10 years.

“It’s hard to over-emphasise the importance of this vaccine. I have a family and as soon as the vaccine is made available, you can be sure that I’ll vaccinate my own children. If countries and governments think ahead and stockpile the vaccine, I believe they’ll be able to minimise the impact of a pandemic – in terms of fatalities in their population as well as damage to their economies.”