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Our strategy at a glance

Helping people do more, feel better and live longer

Our business is built on four strategic objectives and we made good progress on all of them in 2006.

Cancer: This time it’s personal

Cancer: This time it’s personal

In 2006, we made excellent progress with our pipeline, particularly with medicines for cancer. Our unique structure for R&D lets innovation thrive and is delivering new breakthrough treatments for patients.

Diabetes: Life is bittersweet

Diabetes: Life is bittersweet

In 2006, our key products continued to grow, including the Avandia group of products for diabetes. Our medicines, vaccines and consumer healthcare products meet patient needs and deliver value for those paying – individuals, organisations or governments.

Malaria: Reality bites

Malaria: Reality bites

In 2006, we continued to provide products such as antimalarials, antiretrovirals and vaccines at preferential prices. We are finding innovative ways to bring medicines, vaccines and health education to patients in all countries, including those suffering from epidemics and neglected diseases.

People: Joined-up thinking

People: Joined-up thinking

In 2006, our leadership opinion survey showed that 90 per cent of managers are proud to work for GSK. People thrive in our distinctive culture of high performance, responsible business practices and openness to new ideas.

All of these objectives are underpinned by a commitment to run our business in a responsible way.

Responsibility: Now wash your hands?

Responsibility: Now wash your hands?

We will never step aside from our responsibilities. In 2006, we carried out many projects which are making a real difference to communities worldwide, including expanding our hand-washing education programme (PHASE) to more countries. We believe in running our business responsibly and in playing our part for the benefit of society.

Running our business responsibly and playing our part in the community.