BEVERLY HILLS, Calif. and PITTSBURGH (August 20, 2003) - Dualstar Consumer Products, the consumer products division of Dualstar Entertainment Group, the corporate group which owns and operates the mary-kateandashley™ brand, announced today the introduction of the mary-kateandashley brand toothpaste. Named for teen superstars Mary-Kate and Ashley Olsen and co-branded with GlaxoSmithKline (GSK) Consumer Healthcare's Aquafresh®, the mary-kateandashley brand toothpaste is the newest addition to the best-selling fashion, lifestyle and health and beauty product lines from the mary-kateandashley brand. The toothpaste begins shipping to retailers this week.

The launch of the mary-kateandashley brand toothpaste is a landmark in the history of toothpaste marketing: it is the first time a children's toothpaste will be co-branded with live celebrities, rather than fictional or animated characters. Sold under the slogan It's How You Smile, the new toothpaste will be available at retail nationwide beginning September 2003. It is also the first product in the mary-kateandashley brand health and beauty product line to be sold in stores other than Wal-Mart.

Dualstar and GlaxoSmithKline Consumer Healthcare, one of the world's largest toothpaste manufacturers, anticipate kids and parents will respond positively to Mary-Kate and Ashley's involvement with the product, which creates a uniquely upbeat and positive image for children. The photo of Mary-Kate and Ashley to be used on the product packaging shows the girls at age 13, thus appealing to the toothpaste's younger age demographic. The packaging will also carry the mary-kateandashley brand logo.

"We're thrilled to have the opportunity to introduce a toothpaste aimed at our younger audience," said Mary-Kate. Added Ashley, "Now kids can grow up with us, and learn to have fun brushing."

The launch of the mary-kateandashley brand toothpaste is the latest chapter in the mary-kateandashley brand health and beauty product story. Other products from the mary-kateandashley brand include hair care liquids, cosmetics, cosmetic bags, fragrances, brushes, hair appliances and specialty bath products.

"Mary-Kate and Ashley are closely involved in the development of all of their products," said Robert Thorne, CEO (and co-founder with Mary-Kate and Ashley) of Dualstar. "They personally selected the flavor for the mary-kateandashley brand toothpaste and their picture for the packaging of the toothpaste."

Aquafresh Brand Manager Michele A. Petruccelli emphasized Aquafresh is excited to partner with Mary-Kate and Ashley in the creation of a children's toothpaste.

"Mary-Kate and Ashley are tremendously popular icons for kids. Our co-branding with them is a great opportunity to break new ground in the kids toothpaste market and build on the great success of the mary-kateandashley brand."

The mary-kateandashley brand toothpaste with its new "Bubble Cool" flavor will help kids fight cavities. The 4.6-ounce pump will have an average retail price of $2.77. For more information, please visit www.mary-kateandashley.com or AOL keyword: mary-kateandashley.

About Mary-Kate and Ashley Olsen

People magazine cover-girls Mary-Kate and Ashley were recently named to People's 50 Most Beautiful People list. Mary-Kate and Ashley were also called The Most Powerful Young Women in Hollywood by the world's leading entertainment trade publication The Hollywood Reporter. As young business women, Mary-Kate and Ashley were recognized by In Touch magazine among the Top 10 Celebrity Entrepreneurs, with industry heavyweights such as Jennifer Lopez, Paul Newman and Dolly Parton.

Mary-Kate and Ashley were also placed on The Hollywood Reporter's Power 100 list of the most influential women in show business for the second year in a row; ranked the most powerful kid stars in the world by Forbes magazine (making the Forbes Hot 100 celebrity list); the subject of a cover feature story in Fortune magazine; included in Vanity Fair's The New Establishment: The Future in the Bullpen, joining nine other entertainment-industry leaders, all of whom are twenty-five or more years Mary-Kate and Ashley's senior; and featured as Power Women in Ladies Home Journal. Mary-Kate and Ashley were recognized with the Franchise Performers Award (a lifetime achievement award) at the 2003 DVD Premiere Awards.

The mary-kateandashley brand is the most successful girls brand in America today with the #1 girls video franchise in America; the #1 girls videogame franchise in America; the #1 celebrity fashion doll line in America; the #1 girls book franchise in America; the #1 AOL Kids performer of all time in America; and the #1 fastest-growing girls fashion-forward lifestyle line of fashion, lifestyle and health and beauty products in America featured at Wal-Mart stores in the U.S. The product line is also featured at Wal-Mart stores in Canada, at ASDA stores (Wal-Mart in Britain) and in Australia at Target stores, with additional retail launches soon in France, Mexico, Israel and Germany.

Mary-Kate and Ashley's second feature film New York Minute is scheduled for May 2004 theatrical release by Warner Bros. Pictures. The film is produced by Denise DiNovi, Dualstar CEO Thorne, Mary-Kate and Ashley.

About Aquafresh

Aquafresh, one of the world's largest oral-healthcare brands, includes a full range of products including adult and children's toothpastes and toothbrushes. Well-known for its distinctive striping, triple protection and great taste, Aquafresh toothpaste was introduced in the United States in 1978. Its entry into the market 25 years ago marked the first time that the cavity-fighting fluoride of a paste was combined with the breath freshener of a gel in one tube.

About GlaxoSmithKline Consumer Healthcare

GlaxoSmithKline Consumer Healthcare is one of the world's largest over-the-counter healthcare products companies and ranks second globally in sales of oral care products. Its more than 30 well-known products include such medicine cabinet staples as Abreva®, Aquafresh® toothpastes and toothbrushes, Nicorette®, NicoDerm ® CQ, Oxy®, Sensodyne® and Tums®.

About GlaxoSmithKline

GlaxoSmithKline - one of the world's leading research-based pharmaceutical and healthcare companies - is committed to improving the quality of human life by enabling people to do more, feel better and live longer.

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