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• Products and customers

Products and customers

GSK products are sold in more than 150 countries around the world. The first priority with any product in any country is patient safety. We have systems and processes to collect, analyse and report safety concerns about our products. For more on our approach to patient safety please go to: Patient safety

Most of our products are sold by sales representatives who regularly meet doctors and pharmacists to inform them about our medicines and their approved uses. We also market products directly to consumers where this is permitted.

The sale and promotion of pharmaceutical products is highly regulated by governments and medical agencies. GSK is aware of the sensitivity and concerns regarding the marketing of medicines and we are absolutely committed to high ethical standards. We have developed marketing codes and policies and provide training to guide sales representatives, to ensure that they behave ethically and comply with the law.

This section explains our approach to marketing practices and covers our policies, training and compliance programmes. It includes information on compliance with our marketing policies during 2004.

Information on other business ethics issues can be found in standards of ethical conduct.

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