Corporate responsibility encompasses how we achieve our goals and implement our business drivers. It means operating in a way that reflects our values. CR supports business success by reducing business risks and protecting our reputation.
The way we conduct our business affects our relationship with the patients and consumers who use our products, the doctors who prescribe our medicines and the governments that regulate our industry. Our reputation with these people and the trust they place in our products is critical to our business.
By demonstrating to stakeholders that we meet high ethical standards in all aspects of our work, and that we are committed to helping address healthcare challenges, we can maintain their support and retain our ‘licence to operate’. Our reputation, the standards we operate to and our employment practices also impact our ability to attract, retain and motivate the best people.
For more on our business strategy see our Annual Report.
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