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Corporate Responsibility Report 2008

Our culture and behaviours

Our mission is to improve the quality of human life by enabling people to do more, feel better and live longer.

We place great emphasis not only on what we achieve, but also on how we deliver our achievements. Integrity is critical in everything that we do.

The GSK spirit defines the culture and behaviours we expect from all our employees:

Culture

• Passionate people
• Patient-focused
• Performance with integrity

Behaviours

• Innovative thinking
• Engaging and developing others
• Leading people
• Achieving excellence

Our mission and spirit help our employees deal with new challenges and maintain a clear focus. We raise awareness of the GSK spirit and help employees to understand and adopt its principles through workshops, team meetings, presentations and awards.

We are working to individually empower each of our employees. Empowerment means trusting employees and recognising and rewarding them for achieving their objectives. It helps to encourage innovation and entrepreneurship, and is good for employee morale. Empowered employees take responsibility for their tasks, are able to prioritise better and make decisions more quickly and effectively. Achieving a culture of individual empowerment across GSK will motivate our staff, make us more effective and improve our ability to deal with challenges.