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Susie, Commercial management (Consumer), South Korea

photo of susie, FLP

Susie
Commercial management (Consumer)
South Korea

Hello

I’m Susie, from South Korea. I majored in Economics and Business in college and have just started my fourth year of the Future Leaders Programme as a global assignee. I always liked the fact that GSK has a lot of original products that contribute to people’s lives, products that are very popular in Korea. That was one of the main things that attracted me to GSK. I was also fascinated by the fact that I’m contributing to improving people’s daily lives.

Becoming a future leader

I’m about to start a new role, as a project manager based in the UK. Until now I’ve been working in Korea, in a range of sales and marketing roles. In my sales roles, my clients ranged from local pharmacies to massive hypermarkets, inside and outside of Seoul. It was all new to me, working in the field independently, managing the accounts and making sales, a steep learning curve but really exciting.

I also had two marketing roles during my first year at GSK. Firstly, in Category and Shopper Marketing, where I learned about things such as price setting and channel promotions. The second was in Brand Marketing – TV commercials, digital advertising, that kind of work, and it was completely different.

I was able to work on a lot of our digital marketing for over-the-counter (OTC) and skin brands, and I even got the chance to run a social media page.

I actually had the idea to use a budding YouTube influencer in one of our digital commercials and was genuinely surprised when it was given the go ahead. It was this YouTuber’s first paid partnership with a cosmetic brand, and she’s now the number two Beauty Youtuber in Korea with two million subscribers.

It’s very fast, very dynamic – and I think it reflects our industry. It’s amazing that you can be fresh out of university and the next thing you know you find yourself changing teams every six months, or even changing countries. It kind of forces you to constantly come out of your comfort zone.

What do I like most about working here?

I think it comes down to the way the programme is structured. I’ve been exposed to a lot of different areas that I never thought I would.

I find it very fast, very dynamic and I think it reflects our industry. It’s amazing that you can be fresh out of university and the next thing you know you find yourself changing teams every six months. It kind of forces you to constantly come out of your comfort zone.

You really have to be ready and accepting of this kind of change. Change is the only thing that doesn’t change in GSK. You have to really embrace the opportunity to move forward meeting a lot of different people.

Looking ahead…

My keyword is digital. I want to achieve a career here where I can contribute to making GSK a leader in the consumer healthcare industry when it comes to digital. I am excited to be given the opportunity of leading a key project in eCommerce.