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Keith Choy

Keith Choy, Region Head Asia Pacific

Keith was appointed Region Head of Asia Pacific GSK Consumer Healthcare in 2019.

Before joining GSK, Keith was the President for International markets of Pfizer Consumer Healthcare. He previously served as the Regional President of APAC PCH and before that as China GM, where he oversaw significant sales growth in the China OTC category. Across his 28 years of commercial experience in the consumer-packaged goods and healthcare industries, Keith has also held various roles of sales, brand marketing, and general management in Wyeth, Gillette and Joyco (acquired by Wrigley Company).

He was awarded the Internationalist of the Year for 2017.

Favourite brand:  Sensodyne